w-EN-bc

This is one of those times that I wished I had a photographic memory, or at the very least an above average memory, because it would make my post so much more believable. Regardless, I will attempt to make an observation worthy of discussion.

On the Wrap-Up Show (everyone listens to that as often as I do, right?), at the end when Jason was giving plugs you may have heard him say something along the lines of, “… on the Intern Show, tonight on one-oh-one, er I mean one-hundred-one.”

WUS 11JUN2008 – \”One-oh-one\”

This is where my photographic memory would come in handy because I know that in the past numerous people have said “one-oh-one” in reference to the Howard 101 channel. People that I believe to have had this problem include, but are not limited to, Bubba, Greg Fitzsimmons, John the Stutterer and The Blood Hound Gang guys. I know that various other people on the Wrap-Up show like JD or Will have also been guilty of that.

My point (did it really take me this long to get to my point?) is not to point out the potential hyprocracy of what would appear to be Howard’s request to have the channels referred to as “one-hundred” and “one-hundred-one” but rather to ask if because of this, Howard now understands why it is that NBC was so hung up on saying “w-EN-bc” in reference to their channel.

To me, even with the NBC situation, it’s always a matter of branding and name recognition. This is also of course under the assumption that Howard is the one who wants it to be “one-hundred-one”. I don’t think that’s a huge assumption because I think I remember Howard telling a guest that the channel was to be referred to as, “one-hundred-one”.

One would assume he’s trying to create the brand of “one-hundred” and “one-hundred-one”. I see nothing wrong with this but just am curious if he still is willing to rip on w-EN-bc the way he used to. I know when he does his talk-ups he jokingly over-pronounces it but I cannot remember a recent time when WNBC has come up that he has ripped on the management for coaching him to say it correctly.

Perhaps Howard has changed. He’s often ripped by this RS community for selling-out and being out-of-touch with who he used to be. Maybe it’s just that he is (and has been) seeing things in a different light. He’s no longer working under a hierarchy of people – well he is, but most likely has significantly more pull than he did in his FM day. He is, more or less, the one in charge of his stations and wants things done his way. Am I over-analyzing this or is it just another possible addition to the seemingly ever-growing list of “Ways That Howard Has Changed”?